Why sulphate free is the way to go!

Sulfate free shampoos are starting to make a big statement recently, so we thought about bloody time, lets finally bring our product ideas to life.

Firstly is you don’t know what sulphates are, they are a class of surfactants that are commonly used in personal care and cleaning products. In other words the foamy stuff in your shampoo that makes your hair feel squeaky clean. 

Now we know that most people just love that squeaky clean feeling when you’re washing your hair but something you may not know is that sulphates are harsh, stripping of the natural oils that your hair so desperately needs to prevent dryness and damage and can be irritating to the scalp and skin. 

Anyone who’s anyone is now turning to alternatives to shampoo which is why we have developed our sulphate free cleanser. We promise that you will still feel that fresh clean feeling and your hair and scalp will thank you for it.