Freddie Knows was founded by Guy and Tamara—partners in life and business for over a decade, and proud parents of two. Tamara brings her expertise as a curly hair specialist and qualified haircare formulator, while Guy, a seasoned designer with a focus on web and brand design, has helped shape the look and feel of the Freddie Knows experience from the very beginning.

Born post-pandemic, the brand took two years of thoughtful development to perfect our first three products—our essentials, designed to deliver real results for curly and textured hair. Thanks to the incredible response from our community, we’ve since added two more to the range, now trusted in salons across Australia and New Zealand.

We’re endlessly grateful for the support we’ve received so far—every order, every message, and every bit of trust from our customers makes this journey possible. At Freddie Knows, we’re not just a brand; we’re a friendly, open, and supportive space. Got a question? Want to chat curls? We’re here for it—because great haircare should always come with a human touch.