Hair Balm
It's like a skin moisturizer, but for your head
See what all the fuss is about with our sell out Hair balm trusted by salons throughout Australia
Curl Defining Brush
$30.00
Freddie Knows – Styling Combo
$102.00
Styling Gel 300ml
$53.00
Hair Balm 300ml
$49.00
Real actual results
Real people, with real heads – with real results
We’re not about hype—we’re about honesty. That’s why we share real before-and-after photos from our salon clients who use Freddie Knows. Sometimes we have to beg them for a pic (you know how it is 😅), but the results speak for themselves. These are real curls, coils, and waves transformed with our essentials—hydrated, defined, and healthier with every wash.
You’ll find these transformations on our socials and right here, so you can see exactly what our products can do. No filters. No fancy lighting. Just hardworking, science-backed haircare that delivers.
Curious what Freddie can do for your curls?
Try our essentials and start your own before-and-after story today.

We're a little company with a huge impact
Freddie Knows Haircare was born from years behind the chair—developed by professional hairdressers who understand curls like no one else. We launched with three essential products, each one carefully crafted to give curly hair exactly what it needs: moisture, definition, and strength.
Today, our range has grown to five, but our mission remains the same—creating worry-free, cruelty-free solutions for healthier, happier hair. No fluff, no fads—just salon-quality care that lets your curls thrive.
A word from us
Freddie Knows was founded by Guy and Tamara—partners in life and business for over a decade, and proud parents of two. Tamara brings her expertise as a curly hair specialist and qualified cosmetic scientist, while Guy, a seasoned designer with a focus on web and brand design, has helped shape the look and feel of the Freddie Knows experience from the very beginning.
Born post-pandemic, the brand took two years of thoughtful development to perfect our first three products—our essentials, designed to deliver real results for curly and textured hair. Thanks to the incredible response from our community, we’ve since added two more to the range, now trusted in salons across Australia and New Zealand.
We’re endlessly grateful for the support we’ve received so far—every order, every message, and every bit of trust from our customers makes this journey possible. At Freddie Knows, we’re not just a brand; we’re a friendly, open, and supportive space. Got a question? Want to chat curls? We’re here for it—because great haircare should always come with a human touch.