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Hair Balm

It's like a skin moisturizer, but for your head

See what all the fuss is about with our sell out Hair balm trusted by salons throughout Australia

Top Sellers

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Curl Defining Brush

$30.00

Freddie Knows – Styling Combo

$102.00

Styling Gel 300ml

$53.00

Hair Balm 300ml

$49.00

Real actual results

Real people, with real heads – with real results

We’re not about hype—we’re about honesty. That’s why we share real before-and-after photos from our salon clients who use Freddie Knows. Sometimes we have to beg them for a pic (you know how it is 😅), but the results speak for themselves. These are real curls, coils, and waves transformed with our essentials—hydrated, defined, and healthier with every wash.

You’ll find these transformations on our socials and right here, so you can see exactly what our products can do. No filters. No fancy lighting. Just hardworking, science-backed haircare that delivers.

Curious what Freddie can do for your curls?
Try our essentials and start your own before-and-after story today.

We're a little company with a huge impact

Freddie Knows Haircare was born from years behind the chair—developed by professional hairdressers who understand curls like no one else. We launched with three essential products, each one carefully crafted to give curly hair exactly what it needs: moisture, definition, and strength.

Today, our range has grown to five, but our mission remains the same—creating worry-free, cruelty-free solutions for healthier, happier hair. No fluff, no fads—just salon-quality care that lets your curls thrive.

A word from us

Freddie Knows was founded by Guy and Tamara—partners in life and business for over a decade, and proud parents of two. Tamara brings her expertise as a curly hair specialist and qualified cosmetic scientist, while Guy, a seasoned designer with a focus on web and brand design, has helped shape the look and feel of the Freddie Knows experience from the very beginning.

Born post-pandemic, the brand took two years of thoughtful development to perfect our first three products—our essentials, designed to deliver real results for curly and textured hair. Thanks to the incredible response from our community, we’ve since added two more to the range, now trusted in salons across Australia and New Zealand.

We’re endlessly grateful for the support we’ve received so far—every order, every message, and every bit of trust from our customers makes this journey possible. At Freddie Knows, we’re not just a brand; we’re a friendly, open, and supportive space. Got a question? Want to chat curls? We’re here for it—because great haircare should always come with a human touch.

Education for all

How to use our Styling Gel

How to use our Hair Balm

10 Things You MUST Live With When You Have Glorious Curls (and Maybe a Touch of Despair)

Looking after your curly hair in hot weather

Discover the Benefits of Cleanser – our Sulfate-Free Shampoo for creating Healthy Hair

Black seed oil

Real customers, real reviews (from their opinions)

Bridget McClure
Luscious Cleanser!
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Absolutely love the way the cleanser removes excess oils and product without stripping my hair of moisture. I use it once a week with the mask and love how silky soft my hair feels afterwards. The fragrance is delicious!
Janet
Amazing Co-Wash
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This co wash is such an amazing product for my curly hair . Its amazing as a co wash , conditioner and also leave in conditioner (my personal favourite use ) I've trialed a lot of curly girl products over the years and this is up there with the best. Highly recommend buying it , you won't be disappointed
Lily W
Legendary product for curls
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I mulled over this purchase for some time and have not regretted changing to Freddie Knows, my hair loves it! It was obvious after the first wash how kind Freddie Knows is to my once neglected hair. My curls are defined and no frizz. The smell is pleasantly there and my partner is over the moon the curls are out!
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